You already know who's outranking you.
Now find out why — and where to move.
Type any search query or URL. Mazzen fetches the live results, identifies the real entities competing in the SERP, and evaluates each one across seven scoring dimensions using verified data from Google's own APIs and live review platforms.
The output is a structured competitive brief. Not a score you need to interpret. Not a list of keywords. A document that tells you who controls the space, why they win, what they're vulnerable to, and specifically where a challenger has room.
No credit card required
Three audit types
Three questions. Three audits.
Most users run a SERP Audit first to understand the competitive landscape, then Page Audits to evaluate specific URLs, and Article Audits to check editorial content before or after publishing.
Competitive SERP Audit
"Who's winning this query — and what would it actually take to beat them?"
Type any search query and choose from 46 target countries. Mazzen fetches the live SERP, identifies the real businesses competing in it — not just the URLs, but the actual entities behind them — and runs a full multi-source evaluation across all of them.
The output maps winners per intent mode. A user searching with a budget in mind is a different searcher than one doing pre-purchase research. Mazzen identifies which competitor wins for each buying scenario — so you know exactly who you're competing against depending on how someone is actually searching.
Page Audit
"Does this page deserve to rank — by the standards modern search systems actually apply?"
Paste a URL and Mazzen evaluates the page the way modern search systems do — not just for technical hygiene, but for the harder questions: Does the content add something genuinely useful? Does the entity behind it have real, verifiable expertise? Is the business credibly present across the web?
The audit produces a Validated or Not Validated verdict after running the page through industry-specific evaluation gates. The evaluation adapts to the page's industry automatically.
Article Audit
"Is this article genuinely authoritative — or will Google filter it out?"
Paste an article URL and Mazzen runs the full seven-framework evaluation, plus a dedicated editorial analysis layer: E-E-A-T evaluation broken down by dimension, information gain scored 0–100, and AI content analysis.
Hard-fail checks cover editorial integrity issues specific to articles. If any trigger, the article fails regardless of its other scores. Every check is listed with its result and finding.
Seven scoring frameworks
What the evaluation covers
Every competitor in a SERP audit — and every URL in a page or article audit — is scored across seven dimensions. Each produces a 0–10 score with specific findings attached.
SEO
Content integrity
CRO
UX
Trust and validation
Topical authority
Temporal drift
Where the data comes from
Live data from authoritative sources
Every data point in the audit is traced to its source. AI handles the reasoning and scoring. The underlying facts come from verified, current sources pulled before any analysis begins.
Data collection in progress
Collecting from SERP…
Industry-aware evaluation
14 industries, each with their own rule sets
A healthcare provider and a SaaS company aren't competing on the same signals. Mazzen adjusts its evaluation criteria based on what actually matters in each category.
A healthcare provider and a SaaS company aren't competing on the same signals. For local industries, NAP consistency (name, address, phone number across the web) and Google Business Profile health are scored as primary signals. For SaaS, information gain and transparent product claims are weighted heavily — a tool that hides its pricing or omits its limitations is scored down accordingly.
Who uses this
For anyone who needs to understand a competitive landscape before acting on it
SEO strategists
Run a SERP audit before building a content strategy or recommending a client pursue a market. Know what you're walking into before you commit resources.
Agency teams
Turn competitive research from a half-day task into a 10-minute brief. The structured output maps directly to client strategy conversations.
Content teams
Use the page or article audit before publishing. Know whether what you've built will be seen as genuinely authoritative — or indistinguishable from content Google is already filtering out.
Business owners
See clearly what the businesses outranking you have built, what they're vulnerable to, and what the realistic priority order is for closing the distance.
Common questions
FAQ
No setup required. Type a query or paste a URL and the audit starts immediately.