Mazzen

Two tools. Every SEO answer you need.

Find what's broken on your site.
See why competitors outrank you.

Mazzen gives you two things most SEO tools don't combine: a technical site crawler that finds every on-page and structural issue across your site, and a competitive audit system that evaluates the businesses and content ranking above you — not just their pages, but their full trust, authority, and reputation profile as Google sees it. Three audit types cover the full picture: SERP-level competitive intelligence, page certification for any URL, and a dedicated article audit with E-E-A-T scoring, information gain analysis, and AI content detection.

No setup. No configuration. Paste a URL or type a query. Results in minutes.

No credit card required · Free plan available

/blog/seo-guide ✓ OK
!/products/widget Missing H1
/old-page 4xx broken
/about ✓ OK
~/pricing Thin content

What Mazzen does

Two tools. Two questions. One complete picture.

Most SEO tools answer one question at a time. Mazzen is built around two — and they're the two that actually move rankings.

example.com · crawling0pg
🔴 Critical0
🟠 High0
🟡 Medium0
🔵 Low0
best crm software · US
competitor-a.com9.2
competitor-b.com7.8
yoursite.com4.1

Web Crawler

Find and fix what's holding your site back

Your site has issues you don't know about. Redirect chains pointing nowhere. Pages technically live but blocked from Google. Content that looks substantial in numbers until you strip out the nav and footer. Images dragging down Core Web Vitals on pages you've never tested.

The Mazzen Web Crawler visits every page, runs 25+ checks per URL, and surfaces everything ranked by SEO impact so you fix what matters first. The 15,000 page limit counts content pages only — no images, no CSS files, no JS bundles, no tracking scripts inflating the number. Every issue comes with a severity classification and an AI Fix Assistant that knows the specific page, the specific problem, and the current field value.

See all crawler features

Entity Audit

See your competitive landscape the way Google does

You can read the page that's outranking you all day. What you can't see from the outside is why Google trusts it: how the entity behind it is verified across the web, what its review footprint looks like, and exactly which search intent modes it controls.

The Mazzen Entity Audit runs three types of analysis. The Competitive SERP Audit fetches the live SERP for any query, identifies the real entities competing in it, and evaluates each one across seven scoring frameworks. The Page Audit evaluates any URL against the same frameworks and produces a Validated or Not Validated verdict. And the Article Audit runs a dedicated editorial evaluation — E-E-A-T authority scoring, a 0-100 information gain score, AI origin detection, and article-specific veto gates. Evaluation criteria adjust automatically across 14 supported industries.

See all entity audit features

How it works

From URL or query to actionable output

Both tools follow the same principle: paste something, get a structured result in minutes.

Web Crawler

Paste URL
Crawl runs
Issues ranked
AI fix

Entity Audit

Type query
Live SERP
Entities scored
Brief ready

Running a site crawl

  • Paste your root URL. The crawler follows every internal link, renders JavaScript pages, respects robots.txt, and collects on-page data, technical signals, link structure, image metadata, and Core Web Vitals.
  • A second pass runs across all pages — catching duplicate titles, near-duplicate content, and noindexed pages still receiving internal links.
  • Every issue is classified by severity. Every issue has a Fix button. Click it and the AI Fix Assistant opens with the affected URL already loaded.

Running an entity audit

  • Type any search query and choose from 46 target countries (SERP location). Mazzen fetches the live results, classifies every result by entity type, and runs full enrichment on the top competitors.
  • Each competitor is scored across seven dimensions: CRO, SEO, UX, content, trust, topical authority, and temporal drift.
  • The output is a competitive brief with per-intent-mode winners, specific vulnerabilities, and realistic gap analysis.

Running a page audit

  • Paste any URL — product page, landing page, homepage, category page. Mazzen scrapes the page, pulls live enrichment data, and classifies the industry automatically.
  • The page is scored across seven frameworks, run through industry-specific must-pass gates, and checked for AI content signals, information gain, local grounding, and disqualification triggers.
  • The output is a Validated or Not Validated verdict with priority actions, trust signals, review intelligence, schema analysis, and technical discoverability assessment.

Running an article audit

  • Paste the URL of any published article or blog post. Mazzen runs the full seven-framework evaluation plus a dedicated editorial analysis layer.
  • Includes E-E-A-T authority scoring, a 0-100 information gain score, AI origin signal detection, and article-specific veto gates: content decay, doorway page signals, misleading headlines, mass production patterns, and obfuscated sponsorship.
  • The verdict is a Validated/Not Validated status with a strength rating — showing whether the article is likely to be treated as authoritative or filtered out.
competitor-a.com · 6 framework scores9.2 / 10
SEO
8.4
Content
9.1
CRO
7.2
UX
8.8
Trust
9.4
Freshness
7.6

Who uses Mazzen

For anyone who needs answers, not more data

SEO strategists and consultants

Run a site crawl before client engagements to know exactly where the gaps are. Run an entity audit before recommending a market to understand what it would actually take to compete there. The entity audit output maps directly to a strategy document — it's not raw data you need to interpret.

Agency teams managing multiple clients

Turn competitive research from a full-day manual task into a 5-minute structured brief. Every audit produces a comparison table and decision script you can walk a client through in a strategy call.

In-house content and SEO teams

Use the article audit before publishing to check whether a new piece passes E-E-A-T evaluation, scores well on information gain, and doesn't trigger any content quality veto gates. Use the page audit to certify landing pages and product pages. Use the crawler after site changes, redesigns, or CMS migrations to catch anything that broke.

Business owners and local operators

See what the businesses ranking above you have built, and get a priority-ordered list of what to fix. The output is structured for readability, not for SEO professionals only — no technical background required.

What makes Mazzen different

What makes this different

Live data
Entity-level
Real pages only
AI fixes
14 industries
Live data, not cached databases
Every entity audit runs on fresh SERP data and live enrichment from Google Knowledge Graph, Places API, real review signals, and PageSpeed. The brief reflects where things stand today — not where they stood when a database was last updated.
Competitors evaluated as entities, not just pages
Ranking position is a number. Mazzen classifies what type of entity each result is (primary business, marketplace, review platform, publisher, directory), pulls its full trust and reputation profile, and evaluates why Google trusts it across dimensions a page audit alone can't capture.
Every page shown is a real page
The crawler counts content pages only. No images (there's a separate tab for it), no CSS files, JS bundles, or tracking scripts inflating your numbers. 15,000 pages means 15,000 pages with actual content on them. Most crawlers count every resource they touch toward your limit.
Issues ranked by impact, AI fixes attached
Every finding is classified into one of four severity levels: Critical (directly harms rankings), High (fix soon), Medium (worth scheduling), and Low (good to know). Each issue includes a context-aware AI fix recommendation loaded with the specific data from that page.
Industry-aware from the first query
Evaluation criteria, must-pass gates, and content quality benchmarks adjust based on your industry across 14 categories. A local dentist and a SaaS company aren't evaluated against the same signals — and Mazzen doesn't pretend they are.

Common questions

FAQ

No setup required.

Paste a URL or type a query — your first audit starts immediately.

Crawl my site
Paste your URL. See every issue, ranked by impact.
Audit my competition
Type a query. Get a full competitive brief in minutes.